StrategywithCharacter.

Key account management, business development and AI advisory. For 20+ years where the decisions are made.

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Think. Shape. Matter.

Paul Baptista in a leather armchair in front of a wall of books.

The head behind it.

Paul Baptista studied patent engineering in Bavaria, Germany, and went straight into founding his own business. Baptista Trust has existed since 2006. He has worked in the energy sector since 2010 — first as a consultant, permanently on board since 2019.

"Treat others the way you want to be treated yourself."

Stations

  1. 2003

    Solopreneur; trade and retail stores, art from Asia and Latin America

  2. 2006

    Baptista Trust founded

  3. 2009

    Marketing agency: creative head & key account manager

  4. 2010

    Consultant for Energiehaus Deutschland — Sales & Marketing

  5. 2019

    Permanent role: sales, marketing, AI advisory